Google Analytics (version gratuite)
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (13)
6/10“GA4 requires somewhat more technical expertise than before to set up KPI tracking properly. It is a powerful tool but less accessible for more advanced steering.”
10/10“The tool gives us a clear view of traffic, reader behaviour and the performance of our content. And being free remains a significant advantage.”
3/10“GA is capturing less and less traffic data because of cookie refusals…”
8/10“Not always easy to find your way around the reports. The interface can seem complex.”
4/10“Very disappointed with the new GA4 version, more complicated to configure and time-consuming.”
7/10“Switch from GA3 to GA4 a bit complicated but satisfactory for a free tool.”
5/10“Very complex to implement.”
8/10“It gives us the important information.”
5/10“Not easy to find your bearings when moving from GA3 to GA4. Moreover, data calls are now limited!”
6/10“Not yet fully up to speed with GA4.”
1/10“Chaotic switch to GA4.”
5/10“GA4 not yet configured.”
6/10“Notable differences in counting compared with the WordPress tool.”
Anonymised comments from study respondents.