AT Internet / Piano Analytics
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (35)
8/10“Comprehensive and interoperable with many solutions on the market.”
9/10“It lets you drill down into the detail, I know the tool well and support is fairly responsive.”
8/10“Precision in data analysis, relatively easy-to-use interface, ability to build your own dashboards and export data easily.”
6/10“We have good monitoring of our audience and reader behaviour, but I think we do not make enough use of the tool for a fine-grained reading of the business. In addition, certain changes or updates cause us to lose history on some data, which is a shame.”
8/10“Exempt. Powerful. Customisable.”
6/10“High-performing tool for analytics tracking. Pain point: reporting or data visualisation tools + real time.”
7/10“Stability, market standard, available metrics, data quality. Lacks socio-demographic data.”
8/10“Chosen a few years ago for GDPR compliance reasons. Overall satisfaction with this tool, which allows dashboards to be created directly within the platform.”
6/10“Tool has become fairly expensive and querying the data is complicated.”
9/10“We are very satisfied with it. The dashboards are really good. Good evolutions in recent years.”
9/10“Comprehensive and adopted by all teams.”
7/10“Tool a bit complicated to get to grips with, but then via Data Query you can get whatever stats you want.”
8/10“+ : adaptable data model, reliable, ACPM-recognised, API available. – : expensive, compulsory paid training (lack of documentation).”
7/10“Powerful tool. A benchmark on the market. The criticisms: the interface isn't necessarily the most modern, particularly for data visualisation.”
7/10“Powerful, particularly in terms of dashboarding, but less ergonomic and less well documented than Google Analytics.”
7/10“Good prerequisites: ACPM certification, GDPR compliant, easy to get to grips with, good basic and customisable metrics. But the tool is still not widespread enough.”
8/10“Support, overall responsiveness of the support team, range of uses, raw data accessible.”
8/10“Meets our needs, effective.”
6/10“Drawbacks: no socio-demographic data (socio-professional category, ages, genders, consumption habits), limited ecosystem. Advantages: full control over our data and strict GDPR compliance.”
8/10“Quality support with a human, accessible contact. Reliable tool.”
8/10“The tool meets our tracking needs, particularly in the ability to measure interactions (mainly clicks) and in the options for building dashboards.”
7/10“Poor interfaces.”
8/10“Effective, good handling of privacy issues.”
7/10“Market standard, and deployed in a standardised way across the whole organisation.”
9/10“Very responsive customer service, documentation & implementation relatively simple. Very comprehensive for an analytics solution. The downside: we do not own our data.”
8/10“Very good. One downside on real time vs Taboola or Chartbeat.”
7/10“The tool is intuitive and easy to get to grips with. Very advanced new features: funnel, navigation sequence, loyalty, advanced segment, advanced metric… will allow us to carry out advanced analyses. Support is available and responsive, but in quite a few cases gives us off-topic answers. AV Insights (video) tracking is still limited. The connection with the A/B testing tool no longer works properly. Their Dashboard product is old, no improvement for years.”
7/10“Tool only partially used.”
9/10“The ease of producing dashboards, a complete solution certified by authorities such as ACPM, the learning curve, faster than before.”
1/10“A purely audience-focused tool is of little use in our case, a pure subscription newspaper. Audience figures tell us nothing about user behaviour; impossible to do cohort analysis, to analyse UX and feature usage… The Product team has set up another Product Analytics tool: Amplitude.”
7/10“Possibility of cross-referenced and in-depth analyses, dashboarding, event tracking. Some UX notions are missing, such as scrollviews.”
10/10“Good indicators, flexibility.”
5/10“Support not great, difficult to follow a journey across several products (but we have just acquired Amplitude), to compare cohorts with each other…”
7/10“Little flexibility on the tool's evolutions.”
8/10“CNIL exemption, meets reporting and certification needs…”
Anonymised comments from study respondents.
What its users say (2)
8/10“It satisfies us for audience data, but we lack a BI tool for business and technical data, and we generally need to go further in exploiting our data and tools.”
5/10“Reports are not always easy to set up.”
Anonymised comments from study respondents.