AB Tasty
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (18)
7/10“Under-used but a good tool.”
7/10“Strengths: functional power for UX/UI optimisation, the tool gives marketing teams real autonomy, and very effective customer support. Constraints: steep learning curve (a time-consuming, resource-hungry tool). On the technical side, the weight of the script degrades our web performance. Also worth noting: instability of contacts on the vendor side (high turnover).”
9/10“Easy and does not penalise the site.”
8/10“Good tool, easy to get to grips with.”
6/10“Currently switching to Amplitude.”
10/10“Meets marketing needs.”
8/10“Yes but restricted use since INP.”
9/10“Very powerful tool. Slight caution on page loading time.”
8/10“Positives: allows a variety of tests to be run in an agile way. Negatives: possible impact on web performance (which explains why we have not yet taken the step of running it on articles).”
7/10“Tool now mostly used for personalisation, less for A/B testing.”
8/10“A tool that gives marketing teams autonomy, support and personalised guidance, a variety of widgets on offer.”
10/10“Flexibility for simple A/B tests.”
7/10“It allows us to make up for delays in our developments.”
7/10“Allows tests to be run but support could be better.”
7/10“We are in the process of migrating to AB Tasty. Too early to give an opinion, although we hope we have backed the right horse.”
8/10“Implementation in progress.”
9/10“It is a very good tool, easy to get to grips with so as to be autonomous in creating campaigns. You can also push the development of new features very far. Quite a few native widgets are offered, which is very handy, and data tracking directly from the campaigns allows precise analyses.”
7/10“Meets our needs.”
Anonymised comments from study respondents.
What its users say (3)
8/10“Tool that is simple to get to grips with.”
7/10“Tool now mostly used for personalisation, less for A/B testing.”
8/10“Autonomy for the marketing teams, rich set of widgets.”
Anonymised comments from study respondents.