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Last update : September 22, 2026
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
53 %Adoption rate · of respondents
7.8/10Satisfaction
Most usedHighest satisfaction
What its users say (6)
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9/10“Suited to the need but little market demand.”
9/10“The reference solution for the carbon calculator published by the SRI and Alliance Digitale.”
9/10“The downside: cost: no demand from advertisers despite the value being systematically included in reports in GAG.”
8/10“Validated by the TV, radio and digital trade bodies. But rarely requested by advertisers.”
9/10“Relevant given our media.”
7/10“Little business impact.”
Anonymised comments from study respondents.