Google Ad Manager
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (29)
10/10“Comprehensive, effective, powerful.”
6/10“Reliable and well connected to partners.”
7/10“The solution currently does not allow non-consented inventory to be addressed. The arbitration Google performs in its auction logic (between its own campaigns and the publisher's) remains a black box: there is room for doubt as to whether the publisher's interests are systematically defended.”
9/10“Ease of use and market coverage.”
8/10“GAM handles display, video, app, CTV and native, with a single interface to manage all campaigns. Management of priorities, floor prices, key-values, capping. Built-in forecasting tools to avoid overbooking and better package direct and programmatic guaranteed offers. But with the negative points we all know: dependency and market friction (conflict of interest, lack of transparency…).”
8/10“The reference, bringing OpenRTB demand to our inventory with minimal effort, BUT opaque.”
8/10“Reference tool, meets the need.”
5/10“Hard to get to grips with.”
8/10“Good tool for a free tool.”
5/10“Does the job but a bit complicated.”
9/10“Comprehensive tool even though it is always difficult to reconcile Google's figures with other analytics.”
6/10“Ecosystem integration ++. Requires technical expertise.”
7/10“Powerful in terms of delivery and accurate in data reporting. Negative point: does not allow non-consented users to be monetised.”
8/10“Not a specialist. But it seems robust to me.”
7/10“Lets far too many bots through… It is crazy to see that Google cannot / or does not want to do this…”
8/10“Meets our needs.”
6/10“We mainly use it to manage our own campaigns / self-promotion.”
7/10“Allows us to manage web and app at the same time.”
5/10“Filter settings that frequently drop out.”
6/10“Effective, lack of transparency.”
7/10“Robust but inventory forecasts often differ from reality.”
5/10“It is still too much of a black box.”
6/10“Problems encountered on certain campaigns with difficulty identifying the sources of the problem, due to the complexity of the tool.”
5/10“Not sufficient for segmenting the audience.”
4/10“Just self-promotion ads.”
5/10“Cross-functional solution.”
7/10“Simple management of ad slots and the ads to be inserted into them.”
4/10“We do not serve advertising on our sites. The Ad Manager solution is used to rotate self-promotion banners, but we are tending to do without it and hard-code the banners.”
7/10“Nothing to report for a free solution.”
Anonymised comments from study respondents.