Google Tag Manager
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (22)
6/10“Fairly simple to use, it works, it is free.”
10/10“Meets our needs and requirements.”
7/10“Not managed on my side; the Data team looks after it. The GTM solution meets our tracking needs.”
8/10“Effective and free.”
8/10“Free. Lots of tutorials available.”
5/10“Requires appropriate governance and documentation.”
10/10“It does the job with no frills.”
9/10“Easy tag management and deployment. Google ecosystem.”
8/10“The solution works; it would need to be even closer to real time (5 min).”
5/10“Little used, we prefer to hard-code integrations.”
10/10“The tag management system is only used for event tracking. Third-party libraries are preferably integrated directly into the site's code to keep control of performance.”
7/10“Free and does the job.”
8/10“Interesting but probably under-used on our side.”
10/10“We use it in a very basic way. GTM is easy to implement and "does the job".”
8/10“Ease of integration with our other tools (Getsitecontrol, Axeptio).”
9/10“Easy to use, but still limited as we sometimes have to go through the developers.”
7/10“Not easy, not much used.”
7/10“Problem with adblockers, but a reliable, free solution.”
5/10“We are not too keen on these solutions, because it is too easy for a team to add just about anything. We prefer to limit things as much as possible.”
7/10“It gives business teams maximum autonomy in deploying pixels and other advertising and marketing tools.”
8/10“Comprehensive tool that allows good management of ad inventory.”
6/10“Restricted to deploying marketing/analytics tags. Web performance pain point.”
Anonymised comments from study respondents.