Looker Studio (Google Data Studio)
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (26)
6/10“We use Looker to present our KPIs on our sites' traffic but, here again, it requires technical expertise to use it properly and produce reliable stats.”
7/10“The solution suits us. However, improvements are still needed to make it easier to use, simplify its use and optimise work on the data.”
6/10“A little limited, but already lets you do a lot. And free!”
10/10“Excellent with the Google environment.”
7/10“An effective solution for visualisation. Free, so worth considering; it is a powerful tool for sharing data, but sometimes limited and not very intuitive for advanced use.”
3/10“Not suited to getting an overall view of subscriptions, engagement and revenue.”
9/10“Data visualisation depends on the business analyst who knows how to pull the data properly. Whatever the software, it seems to me. We are on GAN, so we have Looker Studio.”
4/10“Hard for the teams to get to grips with. Requires going through other solutions to feed data into Data Studio.”
5/10“Study under way to find a more powerful solution.”
7/10“Meets our needs.”
9/10“User-friendly interface and varied charts, custom calculations, many connectors available (including Piano).”
5/10“Default solution, and the choice of a proper BI tool is under way.”
7/10“Yes, it does the job. Perhaps to be challenged in 2025.”
5/10“It does the job but nothing more.”
3/10“We will probably go for an in-house solution.”
7/10“Does not cover all our needs.”
9/10“Works well but with a good data analyst capable of creating effective data visualisations.”
8/10“Refresh a little slow at times when retrieving data.”
7/10“The tool is high-performing although it lacks an analytical lens.”
8/10“Meets the need at a competitive price but is not ergonomic enough.”
5/10“Simple reports. Time needed to set up more sophisticated reports.”
8/10“Nothing to report (apart from technical problems during migrations, etc.).”
8/10“Great power and an ease of use that makes GA4 easier to swallow.”
7/10“It is free and fairly intuitive. But a lot of work is needed to map the site's dataLayer data / GTM container / Google Analytics properties / Data Studio data sources.”
6/10“It is rather well made and readable, except that there are gaps due to Matomo.”
6/10“Small recurring bugs in data retrieval.”
Anonymised comments from study respondents.