Permutive
Last update : September 22, 2026
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
11 %Adoption rate · of respondents
—sample too small to publish a score
Top 3 most used
What its users say (5)
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8/10“Good compatibility with our ecosystem (GAM and DV) and good volumes on first-party data, plus the ability to create audience and contextual segments.”
5/10“Lack of connection to social networks.”
8/10“A solution that addresses the shared issues across our whole group.”
8/10“Very extensive segmentation possibilities that largely address advertising challenges. The impact on recruiting new subscribers can still be optimised.”
9/10“Clustering on the 1st visit.”
Anonymised comments from study respondents.
5 %Adoption rate · of respondents
—sample too small to publish a score