Equativ

5/10

“Lots of bugs on the platform, little platform development, lack of support or proposals for new features.”

7/10

“Equativ: good SSP but the ergonomics need improving, the reporting needs improving.”

5/10

“The responsiveness of Smart's teams does not allow us to resolve the display performance problems we sometimes encounter. The lack of competition in the market does not help. A third player would be welcome…”

6/10

“Market solution but could be improved.”

4/10

“Complicated to install and expensive for what we do with it. We plan to stop online advertising.”

6/10

“Ad Server part: OK. The SSP part (network sales through the programmatic channel) is open to criticism, as Equativ is not up to standard in terms of fill rate / demand connection.”