IAS
Last update : September 22, 2026
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
58 %Adoption rate · of respondents
6.5/10Satisfaction
Most usedHighest satisfaction
What its users say (6)
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5/10“Measurement providers must fight alongside publishers to optimise blocklists and be transparent, so as not to take revenue from both sides.”
9/10“Recognised and reliable solution on the market, with adequate support to meet the various needs.”
3/10“Service is nowhere to be found. Behind on attention measurement.”
6/10“Too buy-side oriented, and not very advanced for the sell side.”
10/10“Leading solution in France and very well established among advertisers. To manage campaigns, it is therefore preferable to have the same tools. The benefits: brand suitability respected, viewability measurement, attention.”
8/10“Meets our needs.”
Anonymised comments from study respondents.
