Salesforce

8/10

“CRM and automated adserver activation.”

8/10

“Comprehensive CRM, centralisation of transactions, powerful for analysis, open API for connections to various tools, notably GAM.”

8/10

“Meets our needs.”

5/10

“Originally, Salesforce was implemented as an accounting management tool. It was developed to also handle the subscriber base. On these CRM features, the tool is complex, not really suitable and from another era. But replacing it would be too expensive. We are stuck.”

7/10

“Tedious tool, not very intuitive. Features are limited or require costly development.”

6/10

“Complex, costly to maintain.”