Batch
Results in the Tech Stack study
Results come from publishers’ answers and cannot be edited by the vendor. Learn more
What its users say (44)
10/10“Very good, with excellent support.”
9/10“The market reference. We need to go further on our side to use the tool's capabilities more deeply.”
8/10“Lots of possibilities, segmentation… Satisfied.”
10/10“Responsive customer service, pleasant platform.”
8/10“The new platform brings plenty of new possibilities. On our side, we are often held back by our tagging plan and a somewhat dated technical foundation for the app.”
6/10“Easy to get to grips with, broad scope covered (web + app), but we do not use all the features.”
8/10“Marketing pushes handled by Batch and editorial pushes handled by an in-house solution. Our ambition is to bring everything over to Batch to gain more marketing precision, in particular thanks to the segmentation capabilities the tool offers.”
7/10“Usage currently confined to sending pushes to the entire base, without segmentation. Sometimes complicated for the newsroom to use (for example, having to duplicate the campaign by OS), but they are fixing a number of things with the rollout of the CEP.”
8/10“Effective. Easy to use.”
9/10“Very good support for many years. The platform is evolving, and in the right direction, notably with easier use for teams (centralisation of the iOS and Android environments). A shame that the media-specific approach (for example, a simplified dashboard dedicated to journalists) is increasingly being set aside in favour of a more industrial approach.”
8/10“Easy and robust tool.”
8/10“Aggregated dashboards for multi-app are missing.”
8/10“Fairly limited business solution. We send pushes but the ROI cannot be managed.”
8/10“Pros: very few bugs on the push side, excellent support, very user-friendly platform, product team relatively attentive to our development needs. Cons: tool still a little limited on some features.”
7/10“Effective tool used for sending out-of-app and in-app pushes. For in-app, the formats on offer do not vary much in the version we have access to.”
8/10“Strong adoption by the various teams.”
8/10“Overall satisfactory for sending pushes. More complicated when it comes to reaching support.”
9/10“Very effective and very fast for sending pushes on large volumes.”
9/10“Good performance and data visualisation. Congestion on certain major events (elections).”
8/10“Positives: power, interfacing with our CMS, CRM and targeting solutions // Negatives: the cost.”
9/10“Very good tool. Nothing to add.”
7/10“Complexity of analysing overall performance across several apps.”
9/10“Very good, good support and effective.”
7/10“Ease of use, easy connection with other tools (Purchasely…).”
10/10“Simplicity of use.”
7/10“Simple and effective tool on our side, but we are not doing very advanced segmentation and journeys for now.”
7/10“Our newsroom would probably have rated Batch lower. Satisfactory overall with very interesting product developments (shift towards CDP, standardisation of iOS and Android apps). Many technical issues that tarnish our relationship and complicate day-to-day use, and few solutions provided by the Batch team. We also suffer from the limited resources allocated to our apps to properly manage newsroom activity and marketing scenarios (no dedicated FTE on the marketing side).”
8/10“Great tool but lacks flexibility in terms of design, few options for different triggers and an incomplete dashboard.”
9/10“Easy to use. Product reliability.”
10/10“Support that is second to none, the platform is very practical.”
10/10“Always a pleasure to work with Batch, great team, great product.”
8/10“Effective and multichannel – some instability at times and need for CMS integration.”
8/10“Performance, competitive.”
8/10“Dashboard cannot be optimised.”
8/10“No simple connection with Selligent for a 360 view. Responsiveness and availability of the contacts.”
6/10“Rich features but quite expensive!”
9/10“Good support, good QoS.”
10/10“Meets our expectations.”
9/10“Ease of use, interconnection with Actito, good documentation, responsive and proactive support offering new ideas.”
8/10“Effective and innovative.”
10/10“Superb tool and superb customer success team.”
7/10“No possibility of exchange between the different user bases.”
8/10“Very good tool, which the newsroom can get to grips with. The only difficulties may lie in the implementation on the app and in testing.”
9/10“Functionally rich, fast pushes but difficulties with tracking.”
Anonymised comments from study respondents.
What its users say (1)
8/10“Very good tool. Some product features are missing that would allow us to centralise all sending management within this tool (differentiated rights management in particular).”
Anonymised comments from study respondents.